itslearning is one of the world’s leading providers of educational technology, and a global market leader in delivering the itslearning cloud based Learning Platform and associated services. itslearning is a specialist in the education field and has a strong emphasis on growth exclusively in the education sector.
The Marketing Manager will be responsible for developing and implementing the marketing strategy for itslearning UK with support from the itslearning Global marketing team and the UK Management team. The position offers a fantastic opportunity to develop and build the itslearning brand with significant scope for an individual to impact on the company's success. We are looking for a dynamic and creative individual who can take on a challenge and exceed expectations
The Marketing Manager will report directly to the Commercial Director while working closely with the Managing Director and the sales team to build strategies
Main Tasks
Work with direct mail, print advertising, email and on-line marketing
Produce and coordinate production of artwork
Obtain segmented data lists to reach target markets
Write copy for a variety of media including mailshots, press, emails, website, social media
Manage and exploit lead nurturing and CRM tools
Develop and maintain the engaging itslearning website
Identify and implement cost-effective and new marketing opportunites as well as managing marketing budgets.
Track and report on ROI of all marketing campaigns
Lead of exhibition organisation within the UK
Work closely with our clients to produce best practice case studies
Engage with the education press and media
Key Skills
Existing in-depth knowledge of the education sector
Competent IT skills (i.e Microsoft Office suite)
Excellent presentation skills
Knowledge of Salesforce.com CRM or similar
Graphic design ability
Social media applications
Proof reading
HTML
Copy writing
Knowledge of educational themes as they relate to the use of ICT in education and learning
Strong written and oral communication skills
Ability to plan and implement tasks effectively
Ability to work effectively in a team
Ability to self organise and work with limited supervision
All candidates will need to be CRB checked
Location
This position is full time and will be based from either our Birmingham or Gatwick Office depending on the candidate's location. Regular travel will be required with some international travel to our Head Office in Bergen.
Salary
Excellent salary and benefits available for the right candidate
Applying for this position
Please forward your CV to our Commercial Director, Martin Stanton at martin.stanton@itslearning.com